Imse Vimse Cloth Panty Liners – Pack of 3

Imse Vimse cloth panty liners are the entry-level item in the reusable menstrual range: 19 × 7 cm with 5 ml absorbency (one or two disposable panty liners or tampons, according to the manufacturer) for light-flow days, minor urine leaks or as back-up for a cup or tampon. Organic cotton against the skin, a waterproof layer and packs of 3 in five colours. It is the easiest product to explain and the one customers most often try first, which is why it is the foundation of any range of wholesale cloth panty liners.

Why sell cloth panty liners in your shop

• Target customer: customers who use disposable panty liners every day and want to stop throwing them away, those who use a cup or tampon and want back-up, and those with minor urine leaks looking for something discreet.
• How it differs from a conventional panty liner: organic cotton flannel against the skin, a press-stud fastening and years of reuse. The manufacturer declares the range free from biocides, nanosilver and antimicrobial treatments.
• Cross-selling: with the cloth day and night pads to cover the whole cycle, with the cloth tampons and with the small wet bag, designed precisely for carrying used liners when away from home.
• It doesn't compete with the thong liner: this one has a classic shape for regular briefs (19 × 7 cm); the thong liner is narrower (15.5 × 5 cm) and made for that garment. Having both on the shelf covers every customer.
• Seasonality: steady turnover all year round; the ideal product for trial promotions and waste-reduction campaigns.

What shop staff should point out: the side with visible seams goes against the skin, it is washed at 60 °C without fabric softener, and it is not 100% cotton: it has a waterproof PUL layer. For moderate or heavy urine leaks, it is best to steer the customer towards the day or night pad.

Technical specifications