Cloth day pads by Imse Vimse for medium flow (15 ml), made of organic cotton with a waterproof layer. Pack of 3 in five colours: the cornerstone of any reusable intimate hygiene range.
Imse Vimse cloth day pads are the centrepiece of a reusable intimate hygiene range: a 25 × 8.5 cm pad for medium flow with 15 ml absorbency (equivalent to two disposable pads or tampons, according to the manufacturer), made of organic cotton with a waterproof layer. They come in packs of 3 and in five colours, so you can build an eye-catching display without multiplying SKUs. For organic shops, herbalists, pharmacies and parapharmacies that want to sell wholesale cloth pads from a Swedish brand specialising in reusable textiles.
Why sell cloth day pads in your shop
- Target customer: customers who are giving up disposable pads because they no longer want to throw pads away every cycle, and those who already use a menstrual cup or period pants and want a washable back-up for medium-flow days.
- How it differs from a conventional pad: the side that touches the skin is organic cotton flannel, and the manufacturer declares the range free from biocides, nanosilver and antimicrobial treatments. It is thin, fastens around the underwear with a press stud and can be reused for years.
- Cross-selling: with the cloth panty liners for the last days of the period, the night pad and the small wet bag for carrying used pads when away from home. A customer who is just starting out usually takes a day pack, a night pack and the bag.
- It doesn't compete with the night pad, it complements it: the day pad (25 cm, 15 ml) covers medium flow; the night pad (35.5 cm, 20 ml) covers heavy flow and the night. That makes two sales to the same customer.
- Seasonality: steady sales all year round, with peaks during period awareness campaigns (28 May, Menstrual Hygiene Day) and waste-reduction campaigns.
What shop staff should point out: the pad is worn with the visible seams facing the skin, it is washed at 60 °C without fabric softener, and it is not 100% cotton: it has a waterproof PUL layer (polyester laminated with polyurethane). Mentioning this to customers looking for a completely plastic-free product avoids disappointment and returns.
Technical specifications
| Brand and country of manufacture | Imse Vimse (Monthly of Sweden AB, Sweden) · made in Turkey |
| Contents | Pack of 3 pads |
| Dimensions | 25 × 8.5 cm |
| Absorbency | 15 ml, equivalent to 2 disposable pads or tampons (according to the manufacturer) |
| Recommended use | Medium flow, during the day |
| Materials | Surface layer of 100% organic cotton flannel · absorbent core of 100% organic cotton · waterproof layer of 100% polyester laminated with polyurethane (PUL) |
| Fastening | Press stud around the underwear |
| Colours | Natural, Black, Warm Brown, Blue Sprinkle and Orange Sprinkle |
| Washing | Machine wash at 60 °C, no fabric softener |
| Free from | Biocides, nanosilver and antimicrobial treatments (manufacturer's declaration) |
| Material certification | Organic cotton from suppliers certified by Control Union (GOTS / Organic Exchange); OEKO-TEX certified PUL |
| EAN by colour | Natural 7392871180206 · Black 7392871181708 · Warm Brown 7392871189612 · Blue Sprinkle 7392871183061 · Orange Sprinkle 7392871183085 |
- Size
- 25 x 8.5 cm (pack of 3)
