Paper liners for cloth nappies by Imse Vimse: a roll of 100 sheets that let urine through and catch solids, for cleaner changes.
Imse Vimse paper liners for cloth nappies make cleaning easier, one of the most common concerns of families switching to reusable nappies. The sheet is placed in the nappy against the baby's skin; urine passes through to the absorbent layer and solids stay on the liner, which goes in the bin at each change. Roll of 100 sheets. For shops that sell paper liners for cloth nappies as a repeat-purchase consumable alongside the nappy.
Why sell paper liners in your shop
- Target customer: every family that uses cloth nappies, and especially those hesitating to make the switch because of the cleaning.
- What sets them apart: paper sheets that make nappy changes simpler.
- Cross-selling: with the terry nappies, the nappy covers and the inserts. It is a consumable: every roll gets replaced.
- It doesn't compete with any product in the range: it is the consumable that goes with the washable nappy.
- How to display it: next to the terry nappy and the nappy cover, as the consumable that makes changes simpler. A family using cloth nappies needs rolls on an ongoing basis, so it brings repeat visits to the shop.
- Seasonality: steady; a recurring repeat purchase.
What shop staff should point out: the liner must not be flushed down the toilet: it goes in the bin. It is made of paper with a polyester component.
Technical specifications
| Brand and country of manufacture | Imse Vimse (Monthly of Sweden AB, Sweden) · made in Sweden |
| Contents | Roll of 100 sheets |
| Use | Placed inside the cloth nappy, against the skin: lets urine through and catches solids |
| Materials | Paper pulp with a polyester component |
| Disposal | In the general waste bin; do not flush down the toilet |
| EAN | 7392871150018 |
- Size
- Roll of 100 sheets
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