Imse Vimse Absorbent Inserts for Cloth Nappies – Pack of 2

Imse Vimse absorbent inserts add absorbency to cloth nappies exactly when it is needed most: at night and on long outings. They are made of organic cotton, go inside one-size or all-in-one (AIO) nappies and are sold in packs of 2. For shops that sell wholesale cloth nappy inserts as a repeat-purchase add-on to the nappy.

Why sell the inserts in your shop

• Target customer: families who already use cloth nappies and need more absorbency, especially at night.
• What sets them apart: washable organic cotton, compatible with one-size and all-in-one nappies, so there is no need to switch to a different nappy.
• Cross-selling: with the terry nappies, the size S and M nappy covers and the paper liners.
• It doesn't compete with the nappy: it is an add-on to the nappy, not a replacement; it is bought by people who already have nappies.
• Counter pitch: night-time leaks are a common objection to cloth nappies. The insert is the concrete answer, and having it on the shelf stops families from giving up on the system after a few weeks.
• Seasonality: steady; a recurring repeat purchase.

What shop staff should point out: the manufacturer warns that they can shrink by up to 6% with washing; they are washed at 60 °C without fabric softener.

Technical specifications