Imse Vimse Cloth Nappy Cover, Size M (8-11 kg)

The Imse Vimse cloth nappy cover in size M (8-11 kg) fits babies who are already crawling and on the move: the waterproof layer that goes over the terry nappy and stops moisture reaching clothes as activity increases. Adjustable Velcro, soft elasticated cuffs at the legs and back, and a teddy bear print in white, blue or pink. It is the repeat purchase for families already using cloth nappies, which is why carrying the wholesale cloth nappy cover in size M secures a second visit to the shop.

Why sell the size M nappy cover in your shop

• Target customer: families who already use cloth nappies and are moving up a size, and those who start later, with a baby over 8 kg.
• What sets it apart: the same system as size S (adjustable Velcro, soft elastics, waterproof layer) sized for an active baby who crawls and sits up.
• Cross-selling: with the absorbent inserts, which become more important at night at this age, with the paper liners and with the cloth wipes.
• It doesn't compete with size S: it follows on from it. Customers who bought size S come back for size M: displaying them together helps families plan ahead for the change.
• Seasonality: steady; a repeat purchase throughout the year.

What shop staff should point out: the cover does not absorb anything: it always goes over a terry nappy or an absorbent insert. It is washed at 40 °C, not at 60 °C like the nappies, and without fabric softener; and the size is chosen according to the baby's weight.

Technical specifications