Imse Vimse Cloth Nappy Cover, Size S (4-8 kg)

The Imse Vimse cloth nappy cover in size S (4-8 kg) is the first waterproof layer a family buys when starting out with cloth nappies: it goes over the terry nappy and stops moisture reaching clothes in the first months. Velcro that adjusts at every change, soft elasticated cuffs at the legs and back, and a teddy bear print in white, blue or pink. For baby shops, herbalists and pharmacies that sell wholesale cloth nappy covers alongside the same brand's cotton nappies.

Why sell the size S nappy cover in your shop

• Target customer: families starting out with cloth nappies in the first months, and anyone putting together a baby gift list with a reusable kit.
• What sets it apart: soft fabric on the outside, a waterproof layer, Velcro that adjusts to a small baby and soft elasticated cuffs that contain leaks.
• Cross-selling: with the terry nappies, which are not waterproof on their own, and with inserts, paper liners, cloth wipes and the large wet bag.
• It doesn't compete with size M: it comes before it. When the baby goes over 8 kg the family comes back for size M, so carrying both turns a one-off purchase into a repeat customer.
• Seasonality: steady, linked to births and gift lists; it is worth having all three prints for gifting.

What shop staff should point out: the cover does not absorb anything: it always goes over a terry nappy or an absorbent insert. It is washed at 40 °C, not at 60 °C like the nappies, and without fabric softener; and the size is chosen according to the baby's weight.

Technical specifications